Care for Kids was founded in 2003 and is the largest child care search aggregator in Australia. They connect millions of parents with thousands of child care centres, day care, babysitters and nannies all over the country. They are a trusted platform for parental advice and tips, and their childcare cost and government subsidy calculators make them a vital resource for their users.
The challenges set by this project were to keep up with competitors, improve user retention, and the creation of a new marketing opportunity for their child care clients.