Imagine a world where doing good was simple, fun and rewarding. Now, let us introduce you to Gather. They are a good kind of social network, connecting brands and people in a way that empowers real, positive change in our communities.

Through their app, Gather have created a platform where businesses can simply and personally reward individuals for taking part in local volunteering initiatives. Doing good has never been so easy.

> Content creation
> Visual Identity
> Messaging
> Social strategy

Gather came to us at a very early stage in their journey. They had a logo, and a very bright green, but that was it. And so we got to work building a rich, playful and positive brand identity that spoke to their young audience.

This was then brought to life through a content strategy that cut through the noise and showcased what Gather is and how it works.

It was important for us to build a design system that could flex and adapt as Gather grew. We created a diverse range of stickers that used relevant, yet ownable, slogans to give them endless flexibility over their content.

This combination of a bold visual language, matched with a natural and honest verbal language, helped position Gather as both a leader and challenger in their space.

As part of their 2021 launch, Gather appeared at a number of events and festivals. This meant creating useful and sustainable merchandise that continued to promote their goodness ethos and explain the product simply.

A huge thank you to Sami, Simon and the whole Gather team for their infectious enthusiasm. We can’t wait to see what we can do to-gather next!