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Being a car owner is great, fixing one isn’t.
It can be an arduous and confusing process that continues to worry people.

Fortunately CarParts.com are changing that by putting the needs of their customers first. We helped them to build a brand that truly reflects their modern approach to car maintenance, challenging the industry status quo by valuing people as much as bodyparts.

> Brand strategy
> Brand Identity
> TOV & Messaging
> Art direction

Being a car owner is great, fixing one isn’t.
It can be an arduous and confusing process that continues to worry people.

Fortunately CarParts.com are changing that by putting the needs of their customers first. We helped them to build a brand that truly reflects their modern approach to car maintenance, challenging the industry status quo by valuing people as much as bodyparts.

> Brand strategy
> Brand Identity
> TOV & Messaging
> Art direction

One team
Brand core idea

Approach
Through intersecting insights and truths about the brand we created a compelling and differentiating core idea that defined what is most important to the company: It’s people.

Logo > Sports badge > belong to a team

Identity
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From the very start the Poppins team developed a great partnership with us and felt like an extension of our business. The team guided us through the process, heard all our feedback and pushed us to create what is now an industry leading brand. Their delivery, attention to detail and client interaction was truly exceptional

Houman Akhavan, CMO

Special thanks to Taylor, Sophie, and Jess at CarParts Space for the incredible collaboration and making the project possible.