As part of our ongoing user research, and analysis of Toddle’s site performance, we were able to identify areas of the site that could be optimised for both the user experience and the customer's lead generation. This helped overcome the following challenges:

1) Child care centres with paid subscriptions to Toddle, were receiving a lower proportion of total enquiries than desired

2) A significant proportion of parents were using Toddle as a search and comparison tool, but then leaving the website to enquire with centres directly, limiting Toddle’s ability to prove it’s true value

3) Not enough users who visited the homepage went on to make a search for child care

Firstly, we redesigned and consolidated listing pages for paying customers, to ensure none of their most valuable content was being overlooked.

We also overhauled and optimised the search results page, including adding a 'Toddle recommends' feature to promote paid customer listings.

We launched a ‘My Toddle’ account for advanced shortlisting and comparison functionality, with the ability to enquire to your entire shortlist via a single form, to drive on-platform enquiries.

And finally, we added other value-add features, such as waiting list forms, so now the Toddle experience is even more comprehensive than it's ever been, with lots more still to come. The results speak for themselves...

Special thanks to Arthur, Adrian, Ash & James for your guidance and collaboration, long may the adventure continue!