Menu
Menu

VistaJet are a global aviation service like no other, setting the standard through an unparalleled cabin experience and a worldwide fleet of over 70 private jets.

With the introduction of the Bombardier Global 7500, the world’s largest and longest range business jet, their fleet has just got bigger and better.

When VistaJet asked us to help them with the launch of their newest member of the fleet, we knew this exquisite aircraft deserved nothing less than a world class, immersive digital experience.

 

> Creative campaign
> Immersive content
> WebGL
> 3D Design

The 7500 is, quite literally, a breakthrough for the private aviation industry. With this as our starting point, we came up with the core concept of ‘a new dawn’.

This allowed us to craft both a visual and verbal language that takes cues from the beauty of a new dawn. The tone is warm and aspirational, capturing the magic and anticipation of the launch of the new aircraft.

The sweet spot for executing the brief was creating an immersive 3D experience, digitally recreating how it feels to witnessing this feat of engineering and luxury for the first time.

Firstly, we took the standard Bombardier model of the plane and optimised it for a streamlined mobile experience, working up the exterior to exude the beauty of the VistaJet branding.

We then meticulously crafted every detail of the interior to reflect the mood lighting, textures and VIP finishing touches of the private jet experience. Image sequenced animations seamlessly move users through the cabins.

This was a story to be told from beginning to end.

A smooth mobile first virtual campaign, from first glance of the aircraft to sitting back and relaxing with fine dining. With touches of magic throughout, this project required the same attention to detail that Vistajet promises its’ customers.

Not many agencies can create messages to capture a billionaire’s attention. Even fewer can create something that they might be eager to share with their peers.

Successful creative delivery hinges on exceeding the expectations of customers who pursue only the finest things. Delivering VistaJet’s campaign required granular knowledge of every detail in the interaction with this highly sought after audience, which Poppins delivered flawlessly.

Leading a VistaJet project with a partner whose execution and delivery is as singularly impressive as Poppins is a rare pleasure, and the perfect start for a winning campaign.

Matteo Atti - EVP Marketing, VistaJet