About Us

Our Team

Our curious strategists, inventive creatives and technical experts have experience spanning decades, industries and continents.

At Poppins, we’re a close team that asks a lot of questions. We’re always on the hunt for exciting solutions, new methods of creative exploration and ways to optimise our processes. We love collaborating with our clients and each other, interpreting those clients’ needs with emotional intelligence and meticulous thinking.

Our Team Folder Image

Leadership Team

Our teams are led with bold creative vision, multi-disciplinary experience and winning smiles.

Maani Safa

Chief executive officer & founder

Maani has worked with a lot (and we mean a lot) of the brands, companies and people you probably know and definitely love, creating game-changing products and experiences.

Gabby Hegerty

Chief operating officer

Gabby is a marketing, strategy and business-planning expert who happens to also run operations at Poppins with kindness, integrity and an iron fist (just kidding).

Daniel Andrews

SVP of Social

Dan is defined by a passion for progress. That’s driving growth, driving client innovation and driving golf balls 300+ yards.

Edward Fraser

VP of Social

Ed brings teams and clients together (sometimes in the pub) to create socially led work built out of culture and communities.

Sam Pascoe


Sam’s role, and whole career, is about building things, whether it’s teams, products or experiences; for global brands, startups and everything in between.

Dan Sherratt

VP of Creative & Innovation

Dan's experience in all things creative, brand and digital makes him our go-to for the big ideas and the small refinements spanning everything from process to delivery.

Christina Futcher

Executive Director of Client Experience

With global branding experience as both client and agency, Christina brings calm and a lot of strength to every world-class project. And that’s coming from Britain’s 6th strongest woman (2017).

Kevin Thompson

US Chief Marketing & Business Development Officer

Although Kevin’s 20+ years of experience in the luxury industry extends to some of the most influential global consumer brands on the planet, raising his beautiful rare breed hens keeps him grounded.

Nikki Hodge

VP of Automotive Strategy

A master of balance, Nikki is a natural relationship & cultural strategist. Also balancing her obsession with making novelty Christmas cakes with a healthy interest in crime and conspiracies.

Stuart Hodge

SVP of Automotive Strategy

Between 20+ years in the automotive industry and building three houses (and counting), Stuart is no stranger to focusing his strategic lens on grand designs.

Nick Cox

Brand Strategy Director

Trained as a butcher, a baker and a candle-maker, Nick also finds time to unlock client brands with distinctive strategy and magical creativity, and to empower our incredible team.

Liam Cole

Growth Director

Committed to growth and client satisfaction, Liam ensures that every client’s journey with Poppins is nothing less than extraordinary with Cornish (NOT Devon) charm.

Matt Bradley


If Matt isn’t on his motorbike/s, fixing his motorbike/s or in the Paddock, he’s directing our engineering division with precision and imagination.

Finnola D'Albert


With a hand in all projects that come through the door at Poppins, Finn heads up copy & creative; our resident wordsmith, creative guru and part time punk.

Our Values

Our values reflect our outlook, our approach and the standards we hold ourselves to in all we do.


We’re not just innovating with an eye on the future, we’re excited and exciting. And always find the most positive solutions.


We’re compassionate and we love what we do, so it’s easy to act with genuine care. Whether it’s with clients, creative partners, 
or each other.


We show our passion by creating and upholding a lasting impression, always going above and beyond, both in projects and with our peers.

Passion is

We believe everyone, whatever their role, does their best work and their most brilliant thinking when they are able and supported to be themselves.

Working here

We're committed to making Poppins a place where people can make the best work of their career.