the tree has joined the House of Poppins
Christian Uttley
Growth and Marketing Executive
This week, we can finally announce our second acquisition of the year. We are welcoming the tree, a multi-award winning London-based agency who are experts in sophisticated strategy and creative innovation, into our home.
Founded in a North London bedroom in 2014 by Daniel Andrews and Edward Fraser, the tree specialises in social-first marketing and community-driven strategy, boasting a decade of impressive experience. The minds behind the tree have produced award-winning work for some of the world’s most recognised brands including easyJet, Boost Drinks, TicketMaster, Just Eat and more – clients we’re looking forward to helping grow and thrive in a socially led world.
Our passion at Poppins for brand-focused creativity, strategy and design and the tree’s expertise in socially led, marketing-focused activation go hand in hand to kickstart an exciting new era for us all. On top of our partnership with Principle, the global brand implementation agency, earlier this year, our procurement of the tree creates exciting new steps that equip us with a truly end-to-end service for brands, leveraging sophisticated data sets in order to better understand communities and help brands lead from the front.
Daniel Andrews, founder of the tree adds, “We’re incredibly excited to join The House of Poppins, not only because it validates the hard work and dedication of our team over the last decade, but it will also allow us to offer clients a truly end-to-end offer ignited by socially led marketing.
“A lot of what we do as a social-first team is to listen to the community and bring these messages up into the brand experience, connecting the dots between the digital and the real world.”
If anything you've read here piques your interest, we'd love to hear from you at hello@poppins.agency