From the off, Car Collector was intended for enthusiasts as well as collectors through an app that tiered features based on user needs. For example, if you’re a casual car fan you can browse the extensive database via Discover. While subscribers gain access to the My Collection feature, in order to log cars, store photos, and manage owner documents. Finally, if you’re the lucky owner of a select type of supercar, you can also access the coveted Marketplace and trade the rarest vehicles.

Built using ReactJS, React Native, and a custom NestJS backend, we ensured longevity and an extensible codebase, with support for critical DevOps pipelines and continual refinement of the extensive, and potentially exponential, database. The result is a scalable, cost-effective, and extensible infrastructure fit for continuous updates and efficient car collection management.

Car Collector handles incredibly sensitive information and therefore needed a robust custom-built CRM portal to help curate vehicle portfolios and handle discrete marketplace requests, including high-value off-market transactions. Guided by a Value Engineering philosophy, we prioritised agility and efficiency, integrating third-party services for key user journeys while focusing on refining the platform’s core features to ensure scalability and reliability.

Represented by a digital product, the brand needed to straddle the fine line between the traditional world of luxury and modernity; between the proactive, innovation-led tech and an unparalleled, premium service. We did this by building tensions into the brand — a logo born from symmetry and precision, set against a bold, digital green. And a tone that shows control, expertise, but never elitism.