FujiFilm
A BRAND EXPERIENCE WORTH A THOUSAND WORDS.
Brief
Photography has the power to stir emotions, capture moments in time, shape our collective narratives, and bring people together. And thanks to social media, it is now arguably the dominant language of the internet. So, where would you even start in showcasing such an important form of expression? That was the challenge Fujifilm faced with their flagship UK store.
deliverables
- Experiential strategy
- Customer journey strategy
- Interior design
- Retail comms
- Design templates
FRAMING THE SHOT
Fujifilm has been instrumental in the world of photography. From their medium format classics to their cinematic legacy, the brand has been a part of people’s lives even when the connection hasn’t been obvious. Something that their London flagship was the perfect space to rectify. This was an opportunity to celebrate photography and encourage people to play with their products in a curated environment, and to empower a new generation of picture makers and picture takers: The House of Photography.
MORE THAN MEETS THE EYE
The House of Photography is a home for budding photographers to experience the innovation of Fujifilm. Their brand promise is to make cameras for anyone curious and brave enough to express their own way of seeing the world, so the space needed to be more than just a store to buy equipment, it needed to be a place for Fujifilm to build a relationship with customers.
Located in London’s Covent Garden offers high-levels of footfall and a diverse mix of customer types, creating the perfect opportunity to dial up the brand experience and capture a new generation of photography fans.
PICTURE PERFECT
Every Fujifilm product is created with the photographer in mind, designed to facilitate the creative process. By shedding the functional tech specs that dominated the original space and replacing them with real imagery captured by Fujifilm photographers, we could draw customers in, show them what’s possible with the kit, while simultaneously connecting them to the Fujifilm community.
We peppered the space with signature moments that elevated what the brand is famous for. Window displays put creativity first, in-store displays showcase the science and expertise that goes into every click, and stories are brought to life through immersive digital content. There’s now an upstairs print shop selling photography books, prints and Fujifilm apparel inspired by heritage ads. Alongside a gallery space and venue that offers a place for people to come together at events, exhibitions, seminars, and even a Fujifilm School. All held together by the belief that we can help customers see the world through new eyes.
