Jetcraft’s experience allows users of the metaverse platform Decentraland to take a tour of their digital hanger and explore perfect replicas of their private jets, as well as gain access to their virtual lounge, a place to learn more about the history and capabilities of the business.

As Jetcraft had already developed their metaverse environment, our role was to collaborate with their brand, tech and design teams to build a campaign platform that encouraged potential customers to take the leap into this previously unexplored and inaccessible territory of the Jetcraft world. We called it ‘Beyond the globe’.

At the same time there was also a need to repurpose Jetcraft’s promotional stand at Nice Cote d'Azur private airport, presenting an opportunity to bring the digital hangar and the campaign to new audiences through an exciting physical-meets-digital format.

We designed a sleek new stand to feature an LED backdrop, acting as both a promotional billboard and cinema screen for the digital hanger experience. As the LED gently rotates between ambient promotional messaging, a motion sensor is triggered as people walk by, initiating a sequence of animations to draw potential customers in.

In addition to the promotional video and the Nice FBO stand, we created narrative-building content around the experience. Our creative team crafted the motion triggered animation sequence on the stand, the control panel interface and the campaign landing page on the Jetcraft website, as well as continuing to build on Jetcraft’s brand toolkit for the future projects we embark on together.