Mexico Drive Resort
Home to one of Formula 1’s most iconic racetracks, Mexico City is a magnet for motoring fans. So it seems only logical that, upon finding neighbouring land that was once used to keep horses, our client would choose to create a haven for those who crave horsepower. Their vision? Offer a unique members-only club and unrivalled experience. One we conceptualised and designed, covering everything from the brand identity and the interiors, to project management and implementation.
The location needed to be the epitome of motoring luxury. A place that will foster one of the best racetrack communities in the world. Somewhere owners of collectible performance cars can come to enjoy them, a challenging track environment, and somewhere they feel comfortable indulging their passion. To create a place to relax, with privacy, located alongside the track for social activities, our client came to us, safe in the knowledge we can create a coveted experience for automotive connoisseurs.
Using both global and local expertise, we created the ultimate luxury brand experience starting with the brand positioning and purpose – Art in motion. This formed the brand identity and creative development, bringing to life all of the physical spaces at the Drive Resort, including the Club House and private Pit Houses. From invitations and and membership brochures to the concept architecture, fixtures and fittings of the resort, everything has been designed to ensure all members leave with memories as unique as the Drive Resort itself.
An exclusive, luxury brand experience that’s been created specially for automotive connoisseurs, including: brand positioning and identity, guidelines and key assets, experience strategy and principles, architecture, interior design and development of all spaces, project management and implementation guidelines.