Nespresso
A STRATEGIC PICK-ME-UP FOR NESPRESSO.
Brief
The brief was simple, define the vision for Nespresso’s future in retail. But in an increasingly digital landscape how does a multi-sensory brand stay relevant? We worked with their team to establish how the physical stores fit within the broader business, how a possible Nespresso app could operate, and how each touchpoint could come together to increase footfall and brand loyalty. What else?
deliverables
- Experiential strategy
- Merchandise strategy
- Architectural concept Interior design
- Retail comms
MULTI-SENSORY MOMENTS
Working from the ground(s) up, we explored the entirety of Nespresso’s retail ecosystem. Guided by their promise to create magical coffee moments we needed to reignite their passion and authority through multi-sensory, digitally-enhanced brand experiences that meet, or hopefully exceed, customer expectations.
We created a retail brand strategy and experience manifesto that focused on creating long-term, multi-channel customer relationships through interactive and inspirational spaces that leave coffee-lovers eager to revisit, even when picking up a purchase isn’t on their agenda.
A GREAT LITTLE SPOT
Towing the line between aspiration and accessibility, we built a design philosophy that elevated the in-store experience, with creativity, storytelling, technology, and hospitality at its core. This helped establish the guiding principles for customer engagement and outline how the brand should look, sound and feel at key touchpoints.
Alongside their retail strategy, the creation of boutique window displays, limited edition sub-brand identities, and a new tone of voice, we helped launch the new Nespresso Bar in London’s Liverpool Street. The perfect opportunity to reach new customers in a new way, the latest coffee spot elevates customer experience and combines with the joy of coffee discovery.
