Padium
Serving an ace identity for the UK’s premium indoor padel club.
Brief
Unlike the rest of Europe, padel is criminally under represented in the UK. So in 2021, two padel enthusiasts set about to change that. Their vision: to set a new standard, elevating the game through accessibility, education, community and premium experiences. It was our job to help bring that vision to life.
deliverables
- Brand strategy
- Visual identity
- Tone of voice
- Digital design
GRAPHIC LANGUAGE
The visual language is all about capturing the essence of the sport. Padel is a fast and tactical game; as much a battle of wits as it is physical strength. Unlike tennis, the ball interacts with the walls as well as the floor, meaning angles play a huge role in the scoring of points. Finding a gap between your opponent/s is crucial to success. Our graphics speak to the unique relationship the ball has with the court.
A BESPOKE TYPEFACE
We designed a custom typeface to help elevate the brand across all touchpoints. The type design marries the rigid strength of a stadium with the agility of a padel game. In other words, strong condensed letter forms with sharp angles nodding to the ricochet of shots in the sport.
