TUTHILL PORSCHE
A LEGACY OF ROADS, RALLYS, RACES AND RESTORATION.
Brief
The Porsche 911 has a history that shouldn’t be forgotten. Originally built as a rally car, they were designed with a purpose: to be driven, hard. Restorers, racers, and rally drivers; Tuthill Porsche truly understand the 911 and the rich heritage it embodies. Passion and unforgettable experiences are brought to life by the Tuthill team, and their brand needed to reflect their expertise and their obsession for these vehicles. We partnered with Tuthill Porsche on a brand and website refresh, helping to elevate their global reputation for celebrating these iconic cars.
deliverables
- Brand strategy
- Visual identity
- Verbal identity
- Marketing website
THE FIRST PORT OF CALL
As the primary touchpoint, the Tuthill Porsche website required a complete redesign if it was to become an accurate expression of the brand.
Building from the strategy work, we knew we had to put the customer experience first. An experience that combines the spirit of the 911 with their new philosophy of, ‘As it was intended’. Using visceral imagery and short, emotive copy, we were able to conjure the feeling of being in the driving seat. A feeling that, because of the new brand world, feels distinctly Tuthill Porsche.
A BADGE OF HONOUR
Whether you’re speaking to a motorsport fan or an automotive novice, the Porsche wordmark is known across the globe.
So it felt only right to create a logo for Tuthill Porsche that paid homage to the car’s legendary heritage while remaining distinct. With the logo playing a significant role across car liveries it needed to be simple, iconic and instantly recognisable.
911 RED
The Tuthill Porsche identity is purposefully bold, simple and sophisticated. Imagery is about more than just how the car looks, but also how it feels to drive. A focused colour palette enables the brand to feel premium and build brand equity. In fact, their ‘911 red’ has been called that with good reason, as under the hood of the colour, the hex code is none other than #911911.
MAPPING IT OUT
These cars were made for adventures. Be that etching a route through the topography of Africa, cruising the North Coast 500, or seeing where the tank takes you. Giving a nod to the sheer possibilities, we put journeys at the heart of the brand identity. This led to the creation of a supergraphics suite of visuals based on some of the most iconic race tracks, rally courses and roads in the world.
TONE OF VOICE
The Tuthill tone was developed to show who the team are, and what they’re all about. It needed to balance feeling approachable for fans and fanatics, while communicating their ultimate expertise. And that they care massively about what they do. For much of the time the Tuthill voice is relatively understated, but it can change gear to express the excitement and the thrill of owning and driving a Porsche.
