TUTHILL PORSCHE
A legacy of roads, rallies, races and restoration.
Brief
The Porsche 911 has a history that shouldn’t be forgotten. Originally built as a rally car, they were designed with a purpose: to be driven, hard. Restorers, racers, and rally drivers; Tuthill Porsche truly understand the 911 and the rich heritage it embodies. Passion and unforgettable experiences are brought to life by the Tuthill team, and their brand needed to reflect their expertise and their obsession for these vehicles. We partnered with Tuthill Porsche on a brand & website refresh, helping to elevate their global reputation for celebrating these iconic cars.
deliverables
- Brand strategy
- Visual identity
- Verbal identity
- Website
AS IT WAS INTENDED
What makes Tuthill Porsche different is their experience behind the wheel. They have an innate understanding of the 911’s purpose.
Staying true to the car’s original intention, they create vehicles that race through deserts and handle high speeds on ice; icons that can handle unexpected turns, and elevate the more everyday rides. It’s this journey that fuelled our work.
A BADGE OF HONOUR
Whether you’re speaking to a motorsport fan or an automotive novice, the Porsche wordmark is known across the globe.
So it felt only right to create a logo for Tuthill Porsche that paid homage to the car’s legendary heritage while remaining distinct. With the logo playing a significant role across car liveries it needed to be simple, iconic and instantly recognisable.
MAPPING IT OUT
These cars were made for adventures. Be that etching a route through the topography of Africa, cruising the North Coast 500, or seeing where the tank takes you. Giving a nod to the sheer possibilities, we put journeys at the heart of the brand identity. This led to the creation of a supergraphics suite of visuals based on some of the most iconic race tracks, rally courses and roads in the world.
PERFECTING THE FIRST PORT OF CALL
As the primary touchpoint, the Tuthill Porsche website required a complete redesign if it was to become an accurate expression of the brand.
Building from the strategy work, we knew we had to put the customer experience first. An experience that represents the spirit of the 911. Using visceral imagery and short, emotive copy, we were able to conjure the feeling of being in the driving seat. A feeling that, because of the new brand world, feels distinctly Tuthill Porsche.
