The 7500 is quite literally a ‘new dawn’ for the private aviation industry. And so, with this as our starting point, we built a design style and tone inspired by the beauty, anticipation and potential of a new day beginning.

As well as the look and feel of the campaign, we also saw an opportunity to digitally recreate the experience of witnessing the aircraft for the first time.

Firstly, we took the standard Bombardier 3D model and optimised it for a streamlined mobile experience, remodelling the plane to align with Vistajet’s impeccable standards. We then created sequenced animations to seamlessly move users through the cabins, where we had meticulously crafted every detail of the interior to reflect the lighting, textures and VIP finishing touches of the Vistajet experience (including plumping the cabin’s cushions).

Vistajet define how private aviation should feel, so it was important to spotlight all the feats of engineering and luxury across the 7500. To do so, we divided the story into two acts.

In act one we built the experience around the exterior, showcasing technical achievements like size and range. Then, in act two, you’re brought inside the cabin to experience its luxurious features, capabilities and amenities. Within each act we also made room for ‘mini experiences’ to showcase the additional, unique services that VistaJet offers its happy flyers.