The new laws
of Magnetism
AUTOMOTIVE BRANDS
SCROLL
DRAW FANS FROM DISTANT ORBITS
Our unique Insights Toolkit will guide you toward undiscovered opportunities.
OUR BRAND COMMUNICATIONS FORM OUR MAGNETISM, controlling our ability to attract (or repel) audiences. In this tried and tested methodology, we’ve written new laws that, when followed, take your brands beyond your orbit to distant audiences, waiting to be discovered.
MORE THAN JUST OPPOSITES ATTRACT
81% of automotive fans
DON’T OWN THE CAR.
Fans drive brands, not just customers. And to attract fans?
Stand out
Your creativity needs to takes your brand beyond both the car and the category.
Attract the new
Audiences far and wide are ready and waiting for you to speak their language.
Break the cycle
There are those stuck in the heritage loop. Break out of old habits, before you stall.
The new laws of magnetism
Creativity is not a choice.
NOTHING IS SOLVED WITHOUT IMAGINATION. And thinking laterally can mean heading towards whatever looks like the opposite of the answer. Creativity is seeking the connections others don’t make, finding the opposites that attract.
Nothing thrives in isolation.
OPPORTUNITY LIVES OUTSIDE YOUR ORBIT. But luckily there are infinite galaxies of opportunity to connect with. They’re out there already, and we use research not just to bring them into focus, but to draw them into your magnetic field.
Language is evolution.
COMMUNICATION REQUIRES LEARNING. But learning is only the first step towards knowing and truly understanding. By knowing the nuance of the right language we can connect communities, beings and brands, and evolve with them.
Movement takes change.
TO GAIN ATTENTION, YOU HAVE TO TRANSFORM. We offer the kind of white glove hospitality that makes such, potentially daunting, steps easier. We guide our collaborators through changeable landscapes so they can make waves.
Creativity is not a choice.
NOTHING IS SOLVED WITHOUT IMAGINATION. And thinking laterally can mean heading towards whatever looks like the opposite of the answer. Creativity is seeking the connections others don’t make, finding the opposites that attract.
Nothing thrives in isolation.
OPPORTUNITY LIVES OUTSIDE YOUR ORBIT. But luckily there are infinite galaxies of opportunity to connect with. They’re out there already, and we use research not just to bring them into focus, but to draw them into your magnetic field.
Language is evolution.
COMMUNICATION REQUIRES LEARNING. But learning is only the first step towards knowing and truly understanding. By knowing the nuance of the right language we can connect communities, beings and brands, and evolve with them.
Movement takes change.
TO GAIN ATTENTION, YOU HAVE TO TRANSFORM. We offer the kind of white glove hospitality that makes such, potentially daunting, steps easier. We guide our collaborators through changeable landscapes so they can make waves.
Find your
FANS
Don't take our word for it
Thierry Nardone
CEO & Founder, Nardone Automotive
"Reimagining the 928 was always about more than just building a car, it was about crafting an object of desire. The team at Poppins translated it beautifully. They didn’t just get it - they elevated it. The work carries the same quiet charisma as the car itself: timeless, precise, and effortlessly cool."
Richard Tuthill
CEO & Founder, Tuthill
“The process Poppins has taken us through–the results are extraordinary and we have received worldwide praise for what has been achieved. They are a brilliant team and it was a genuine pleasure every time we met. I can’t recommend them highly enough, and will continue to sing their praises to anyone who will listen.”
Christian Gladwell
Chief Commercial Officer, Norton
“Working with Poppins showed the finesse of a master craftsman. Navigating our digital products now feels like gliding along the Isle of Man TT – intuitively thrilling, visually stunning, and absolutely unforgettable.”
Selected Works
Alfaholics
A LABOUR OF LOVE FOR THE ADDICT IN US ALL. Alfaholics are family-run, Alfa Romeo-obsessed parts and builds specialists. They build some of the most sought after restomods in the world, and we partnered with them on a rebrand and website redesign.
Alfaholics
A LABOUR OF LOVE FOR THE ADDICT IN US ALL. Alfaholics are family-run, Alfa Romeo-obsessed parts and builds specialists. They build some of the most sought after restomods in the world, and we partnered with them on a rebrand and website redesign.
Tuthill
A LEGACY OF ROADS, RALLIES, RACES AND RESTORATION. The Porsche 911 has a history that shouldn’t be forgotten. Tuthill’s brand needed to reflect their expertise, obsession and true understanding of these vehicles.
Nardone
NEVER OBVIOUS. A brand full of surprises, Nardone Automotive came to Poppins with nothing but a name and a groundbreaking resto-mod in development. Together with founder Thierry Nardone, we embodied the spirit of something intentionally different.
Car Collector
MADE BY COLLECTORS, FOR COLLECTORS. Brought to you by the team behind The Supercar Owners Circle, Car Collector manages car collections, facilitates sales and provides a database. We joined the project on day one to build the platform and brand.
